Posts Tagged ‘IrPA’

26-31 July 2015,
Antwerp, Belgium


Pragmatic insights for analysing multimodal argumentative discourse

Panel organizers:

Assimakis Tseronis, University of Amsterdam
Chiara Pollaroli, Università della Svizzera italiana
Charles Forceville, University of Amsterdam


In the last two decades or so, scholars from discourse analysis, cognitive linguistics, as well as pragmatics and argumentation studies have started paying attention to the non-verbal modes that interact with the verbal in a variety of media and communicative genres. Within multimodal discourse analysis, each mode is studied as realising part of the information communicated and their interaction as contributing to meaning-making processes. In most of the studies within multimodal analysis, however, the focus is more on the image-internal aspects than on the interaction between the image and the viewer and the properties of the context that play a role in the interpretation process.

Cognitive approaches to visual communication, by contrast, have focused on the interpretation (more…)

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